GeoWealth Enhances its Enterprise Technology Platform by Integrating 55ip’s Tax-Smart Portfolio Implementation Capabilities 

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RIA-focused TAMP adds to its modern, agile platform with the addition of 55ip’s tax technology

June 2, 2022 –– GeoWealth, a modern turnkey asset management platform (TAMP) built for advisors, today announced a strategic partnership with 55ip, the technology platform designed to deliver personalized tax management for independent advisors (RIAs).

Continued market volatility, the potential for rising tax impacts, and lowering return expectations are just a few of the reasons investors are looking to their advisors for tailored solutions. Ongoing tax-loss harvesting and tax management capabilities are critical to advisors seeking to grow their business and serve the evolving needs of their clients.

This 55ip relationship enhances GeoWealth’s position as a leading enterprise technology solution for RIAs who want to optimize efficiency within their practice. GeoWealth’s complete suite of services includes tax transition and automated tax overlay services, a state-of-the-art Advisor Service Center, mid-and back-office automation, performance reporting, billing portfolio accounting and more.

“We have received consistent feedback from clients and prospects that efficient tax management is of high importance,” said Colin Falls, President at GeoWealth. “Integrating 55ip’s market-leading tax technology into the GeoWealth platform further demonstrates our dedication to serving the RIA market as a turnkey, integrated ecosystem.”

GeoWealth and 55ip are jointly focused on empowering advisors to deliver personalized, flexible investment solutions designed around the needs of the end client. GeoWealth supports both advisor-managed models and a suite of third-party models from leading asset managers. In the coming months, 55ip’s tax transition and tax overlay services will be available via a select group of models in GeoWealth’s Model Center.

“Our partnership with GeoWealth aligns perfectly with our goal of empowering advisors to drive better outcomes for their clients by providing tax-efficient solutions,” said Paul GambleChief Executive Officer of 55ip. “The mission at 55ip is to become the industry standard for tax-smart investment management, and our partnership with GeoWealth is an important step on that journey.”

With $8 billion in assets under management, GeoWealth continues to prioritize strategic initiatives centered around solving the investment management, enterprise technology and operational challenges of modern RIAs. To learn more about more GeoWealth’s fully-integrated platform, complete with best-in-class portfolio solutions built to power the growth of entrepreneurial advisors, please visit

About GeoWealth
GeoWealth is a turnkey asset management platform (TAMP) and financial technology solution with approximately $18B in platform assets and $8B in AUM, built specifically for the needs of modern RIAs. Serving over 1,000 independent advisors, GeoWealth’s user-friendly, cost-efficient, integrated technology enables advisors to access a diversified lineup of model portfolios and fully offload mid-and back-office responsibilities, including performance reporting, billing, portfolio accounting and more. Via its customizable open-architecture platform, GeoWealth enables advisors and firms to grow faster and serve clients more efficiently. For more information about GeoWealth, visit us at and follow us on LinkedIn.

About 55ip
55ip is a financial technology company whose purpose is to break down barriers to financial progress. Financial advisors use 55ip’s tax-smart investment strategy engine to improve their efficiency and effectiveness. 55ip’s intuitive experience and intelligent automation elevate portfolio design and delivery, helping advisors save time and seek better outcomes for their clients. At the heart of the experience is 55ip’s ActiveTax Technology®, which includes tax-smart transitions, management and withdrawals.

55ip is the marketing name used by 55 Institutional Partners, LLC, an investment technology developer, and for investment advisory services provided by 55I, LLC, an SEC-registered investment adviser. 55ip is a wholly owned subsidiary of J.P. Morgan Asset Management, the asset management business of JPMorgan Chase & Co. For more information, please visit

View the press release on Business Wire.

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